How to Host Webinars That Sell: Live Presenting Tips & Funnel Integration

Hosting webinars but not seeing the conversions you are hoping for? Webinars are one of the most effective marketing weapons in your arsenal, it’s the ideal way to display your knowledge, engage with your audience, and make some sales. But success in this space requires more than a pretty slide deck and a charismatic presenter.

This guide will show you how to host webinars that are not only interactive and informative, but also how they should mesh with a sales funnel designed to increase your sales. From selecting the perfect topic to getting course sales rolling in with your webinar funnel, you’ll be taken through the exact process to dominate with your webinars.

Why Webinars Work as a Sales Tool

Webinars are not just about delivering a presentation; they are an engaging, interactive means to build trust, demonstrate authority, and spark urgency. Here are some reasons that webinars are incredibly powerful at selling:

• In the moment interaction: You can immediately respond to questions and handle objections in real time.

• Content with value: Attendees feel like they are learning valuable content, helping establish trust in your authority.

• Seamless transition to sales: If executed correctly, a webinar can make introducing your product or service to your audience feel natural, rather than salesy.
  The best part? When you add in solid funnel integration, your webinar can be a reliable and scalable sales stream for your business.

What Makes Webinar Funnel Successful?

Creating a webinar that converts begins by creating the right funnel. Your #1 goal is to warm up your leads throughout your entire presentation, so they are ready to buy by the end of the webinar. Here’s a step-by-step guide on how to create a webinar funnel that sells online courses:

Attract the Right Audience

The success of your webinar is only as good as your audience. How to attract the right people: You need to filter people in for a specific reason, you are here to solve something for, and that you can deliver a solution for.

Actionable Tips:

• Center the webinar around a lead topic (e.g., “How to Use AI to Improve Writing Skills” if you sell an AI-powered writing tool).

• You can run targeted ads on platforms such as LinkedIn or Google Ads to connect with professionals who are interested in your topic.

• You can also consider partnering with affiliates for partner promotions or hooking up with other influencers to take advantage of their audience.

Capture Lead with a Highly Converting Landing Page

First impressions matter. When your future attendees hit your webinar registration page, they should immediately be able to see what your webinar provides.

What to Include:

• An irresistible headline that teases the results you are promising (like “Learn Copywriting Secrets That Convert in 7 Days!”).

• A short, persuasive explanation of what participants will learn.

• Obvious call-to-action buttons like “Reserve My Spot.”

Pro Tip: Keep the registration light and breezy. Usually a name and an email address is sufficient.

Live Webinar Tactics That Sell

The hard part starts after people sign up for your webinar. Here’s how to make sure you capture their attention and direct them toward a purchase decision.

Start with Impact

Kick it off with a powerful hook. Begin with an interesting fact, a striking statistic, or an anecdote that you know will maintain interest on the topic. If it’s about increasing course enrollments, you could lead with, “Did you know 80% of educators find it difficult to sell their courses with bad marketing?”

Deliver Actionable Value

Content is queen when you are running a selling webinar. Your viewers will come away with something practical that enhances their experience in one way or another, whether they’re feeling more inspired, more educated, or you’ve given them a new set of tools to work with.

What Works:

• Post tutorials or actionable advice that is related to your courses or products (for example: “3 Steps to Creating a High-Converting Email Campaign”).

• Toss in quick wins so participants feel they’re getting something right away.

• Post examples of users who actually succeeded with your product in the “real world”.

Incorporate Engagement

Make the session interactive with polls, Q&A and chat functionality. Prospects who are engaged are more likely to attend from the beginning and convert to customers.

Make Your Pitch Seamless

One mistake that many make is that they see the “pitch” as different from all of the other stuff. Rather, it is that the current of your content moves in the direction of your offer.

Tips for Effective Pitches:

• Transition with value by describing how the following steps (your product or service) can help people put what they’ve just learned into practice.

• Leverage bonuses or deadlines to make your offer urgent (e.g., “Get 20% off when you register inside the next 24 hours!”).

• Keep it customer-focused. Present your course or service as their solution to their pain point.

Follow-Up Strategies to Maximize Conversions

Your webinar might be finished, but the sales cycle isn’t. A powerful follow-up sequence can be the difference between a “maybe later” and a “sign me up.”

Send a Thank You Email

Thank people for their time and a link to the recording. Have a call-to-action twist with your offer.

Personalized Follow-Ups

Easier said than done, perhaps? Well, there are tools and products that can help you to. Personal email to those for who the investment was close, but not enough (common objections, i.e. pricing, time) can go a long way.

Use Retargeting Ads

Retarget ads to event attendees who didn’t buy to remind them of the value of what you offer. For instance, an ad focusing on testimonials or features might be the nudge they need.

How to Use LinkedIn to Succeed at Webinars

As for incorporating webinars in your funnel, LinkedIn is a slept-on beast. And with more than 900 million professionals, it’s a great place to find high-quality leads for your webinar.

Key LinkedIn Strategies for Webinars:

• Run LinkedIn Ads targeted towards professionals in your industry using filters like job title, industry and location.

• Leverage LinkedIn Events to build and send out your webinar.

• Create fun content around your webinar, such as teaser clips, polls about the topic, and course testimonials.

• Maximize the power of LinkedIn to drive highly targeted traffic into your webinar funnel for courses.

Transform Your Next Webinar Into A Profit Powerhouse!

Webinars are more than learning expeditions, they are conversion machines that can turn leads into customers. With great content and a well crafted funnel, you’ll turn your webinars into reliable, repeatable revenue.

Time to employ these techniques! It doesn’t matter if you’re looking to build a webinar funnel for courses or if you’re interested in reaching more clients with LinkedIn marketing.

Need help polishing your webinar strategy? Access expert resources and tools to guide you to success in our free trial of Jasper.